ATS Recruiting Users

Identifying Participants

I crafted a screener survey that AllTheRooms sent to all of their users. One of our goals was to see how new users and engaged users differed in their flows. This how we defined users:

New Users

User for less than 1 month

Engaged User

have subscription

visited the site at least 1x/month

Screener Survey

In the screener survey, I included questions about profiles and experience to get an idea of who investors are. Next were questions that would define them as new or engaged users. Then followed the minimum requirements, making sure they could have a conversation in English about AllTheRooms, they have a desktop with internet and that they were okay with talking about AllTheRooms while being recorded.

User Profiles

Experience: Short Term Rentals

46%

have no experience renting out property(s) on a short-term basis

Experience: AllTheRooms

67%

have used AllTheRooms for about 1 month or less

Subscription

42%

had a subscription

Frequency of Use

52%

use AllTheRooms at least one time per week.

Recruiting Users: Incentive

AllTheRooms offered users a choice of incentive for participating in user interviews that would last up to 60 minutes. Users could choose between a $50 Amazon Gift Card or a 6-month premium subscription to AllTheRooms for couple of different areas they were interested in studying. Everyone chose the premium subscription.

OR

Go back

See other projects